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    Starbucks and the Clover

    Sep 15 • Businesses, Demand, Supply, and Markets, Thinking Economically • 464 Views

    I just had a Starbucks grande coffee from their $11,000 Clover coffee machine. It was very good. Because the Clover makes individual cups, Starbucks can let the customer choose the bean. More choice, elite beans, and you have a recipe for higher prices. Interesting.

    According to a Wired article, when Starbucks’ founder, Howard Schultz experienced the Clover, he said it was, “the best cup of brewed coffee I have ever tasted.” So he bought the company that makes the machine.

    How are competitors responding?

    The Economic Lesson

    I suspect Starbucks is very good at thinking at the margin. They start with their basic tall cup of coffee for the frugal customer. Then though, extras are pricey. Order a red eye (a shot of espresso in the coffee), an extra flavor, or a Clover, and the price pops.


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    Time Matters

    Sep 14 • Businesses, Economic History, Innovation, International Trade and Finance, Macroeconomic Measurement • 444 Views

    In a brief and wonderful 2003 article called “Clocks and the Wealth of Nations“, economic historian David Landes explained the importance of accurate timekeeping. China missed navigational opportunities because they did not develop the precise clocks needed for latitude and longitude calculations. The result? The West did the exploration. In manufacturing, Henry Ford needed accurate clocks to measure progress with his moving assembly line. In Sandusky, Ohio, they needed accurate timekeeping when the Baltimore & Ohio Railroad came to town.


    You can see where this is going. Just knowing the time has played a crucial role in our economic development.

    Is economic progress the reason we will soon have an atomic clock that is so accurate that it loses 1 second every 3 billion years?

    The Economic Lesson

    In a 1790 report to Congress, Thomas Jefferson submitted his “Plan For Establishing Uniformity in the Coinage, Weights, and Measures of the United States.” Continuing the principle that the federal government is responsibile for uniformity, the National Bureau of Standards, now known as the National Institute of Standards and Technology (NIST) was established in 1901. We look to NIST for the official time and our new atomic clock.

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    Deflation Worries

    Sep 13 • Businesses, Demand, Supply, and Markets, Economic Debates, Macroeconomic Measurement, Money and Monetary Policy • 633 Views

    We have something else to worry about: deflation.

    If you had $100 in 2000, you would need $126.60 in 2010 to make the same kinds of purchases. Called inflation, prices tend to go up each year. Most consumers and businesses are happy with a little inflation, maybe 2% annually.  

    Recently though, the inflation rate has been sinking which means that prices are rising more slowly. Then, when prices actually decline, as they did during April, May, and June, we have deflation. As you might expect, businesses respond poorly to falling prices. Predicting lower profits, they postpone expansion, lay off workers, and decrease wages. At .3%, the July inflation rate was slightly up again. 

    During the Great Depression, deflation was a serious problem. Between the fall of 1929 and 1933, prices dropped almost 13%. An expert on the 1930s, our Fed Chair Ben Bernanke has said that we will never let that happen again. But others wonder whether we have sufficient economic knowledge to know what to do.

    How would deflation affect you? Will you spend more or less if you expect prices to fall? Will you borrow money? 

    The Economic Lesson 

    Inflation has 3 basic causes: 1) Demand pulls prices up because too many buyers are chasing too few goods. 2) Costs push prices up because land, labor or capital becomes more expensive. 3) Prices generally can rise when one group with monopoly power raises the price of an important commodity such as oil.

    The basic cause of deflation is a severe plunge in spending from consumers, businesses, and/or government. In response, to attract buyers, producers lower their prices and a deflation spiral can begin.

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  • Sporting Decisions

    Sep 13 • Businesses, Demand, Supply, and Markets, Economic Debates, Government, Thinking Economically • 367 Views


    Why have you heard of Green Bay, Wisconsin? The Green Bay Packers.

    The location of a sports team and their stadium affects a community. Some say, though, that the affect is negative. New Jersey currently has a big problem with a stadium that without a team. Now empty, the arena still needs tax payers to pay its bills. Sports economist Zimbalist says that the added business created by a sports arena never really existed. Salaries leave town. Sales that shifted near the stadium were lost elsewhere.

    Still though, told that a city will get a sports franchise if it just pays the bills, most cities say yes. Told that the Super Bowl is coming to town, most are delighted.

    That leaves us discussing cost and benefit. If the dollar benefit couldnindeed be absent, then why are we so plased?

    The Economic Lesson

    I suggest using an opportunity cost grid to decide the benefits ands benefits foregone from events and teams selecting your locale.

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    Harvard Endowment: Underperformance or a Solid Return?

    Sep 12 • Financial Markets • 488 Views

    I thought you might want to see how The Wall Street Journal and the NY Times had different interpretations of the same facts on the same day about Harvard’s endowment fund performance:

    From The Wall Street Journal: “Harvard Endowment Gets Middling Grade”

    Harvard University’s endowment posted an 11% return for the 12 months ended June 30, underperforming markets but reversing a big decline in the year-ago period.”

    From the NY Times: “Harvard Endowment Reports 11% Return for Year”

    “A year after a disastrous 27 percent decline that prompted layoffs, salary freezes and a halt to some campus expansion, the Harvard endowment on Thursday reported a solid 11 percent increase in its $27.4 billion portfolio for the fiscal year ended June 30.”


    The Economic Lesson

    The group that oversees Harvard’s endowment funds is called an institutional investor. Associated, for example, with pension, hedge, and mutual funds, institutional investors manage large pools of money for firms and groups of individuals.

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