• A Government Scale

    Sep 21 • Thinking Economically • 257 Views

    Should government care how much we weigh? Having just read Jacob Weisberg’s article on Bloomberg paternalism, I wonder whether our position on healthcare reform, on financial regulation, and other legislative topics relates to the same idea. It’s all about government. More or less? If you created a more government/less government continuum, for each issue, is your dot in the same place on the scale?

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    Putting on the Economic Lenses: Branding Cupcakes

    Jul 23 • Thinking Economically • 218 Views

    Last week, I decided to take my mother out to brunch in the West Village (for those who don’t live in New York City, a fantastic neighborhood filled with a mix of small, local vintage and luxury stores). As I left the taxi, I saw a long line of people standing outside a tiny bakery with a blue awning, otherwise known as the famous Magnolia Bakery. Made famous by the show Sex and The City, this bakery features cupcakes that will make your mouth drool (in other words, perfection).
    Although I have fallen victim to the Magnolia craze, I have to admit that if these cupcakes weren’t ‘trendy’ or famous I probably would have overlooked this shop. If Carrie Bradshaw ate a cupcake at a bakery down the street instead of Magnolia, that place would have been famous. The concept of ‘branding’ is DEFINITELY not new, even for cupcakes. If someone gives me 3 cupcakes, I can probably tell which one was made from scratch, came from a bakery, or was made using a packaged mix (trust me, I’m pretty well trained in the art of identifying cupcakes). We know various cupcake brands, like Betty Crocker or Pillsbury, and can taste the difference in texture, moistness, frosting, etc… So the question I pose to you is this: can and should Magnolia Bakery become like these famous companies through selling their famous mix in supermarkets and specialty stores or should they keep their exclusivity by staying in the Village? What are the pros and cons of doing so? Yes, a venture like this would make Magnolia a lot of money, but should they sell out? And more importantly, would people buy the new Magnolia Products just because it is Magnolia? Let us know on Raise Your Voice!

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  • Facebook

    Apr 11 • Thinking Economically • 328 Views

    This week, facebook changed its look…for the better. The site continues to beat out myspace, in my opinion. The new features make it sleeker and easier to find connections within your network and through your friends. I love it. I wonder how people think of ideas like Facebook and if they know they will be a huge success.

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    Amazed

    Mar 31 • Thinking Economically • 269 Views

    J. Crew looks so good. Lately, I can’t keep myself away from the store. The spotless displays, bright colors, and european feel draw me in every single time. Between the dresses that are irresistible and the cute prints, J. Crew. has won my heart along with many others’

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  • Island Economy

    Mar 17 • Thinking Economically • 267 Views

    I’m sitting on the beach and looking to the left I see MASSIVE ships sailing up to the beach. Honestly, it hasn’t hit me until now that islands and other destinations survive because of tourism. With eight cruise ships and multiple hotels, there are more than enough people to shop and eat on the island. How does a small island make room for this many people? Imagine about 3,000 people per ship all rushing off and into the town for a short period of time. Think of the money that comes onto the island in bursts. Are there always this many people coming in per week? What happens if it’s the off-season? I can’t really understand it. With nothing else to think about, these thoughts swim around in my head. I’m happy here on the beach staying on land…

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