Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

Why Solar Time Matters

When we “spring ahead” by an hour because of daylight saving time, solar time will offset the impact of the switch.

What Would You Pay To Save An Hour?

The value of time becomes very real when we decide how much money we are willing to spend to use less of it.

The Impact of the Swiftie Friendship Bracelet

On the wrists of millions of girls and impacting millions of people, Swifty friendship bracelets has become much more then jewelry.

Girl Scout Cookies’ McRib Strategy

A behavioral economist can explain why it is good marketing to have one of our favorite Girl Scout cookies temporarily disappear.

How To Keep a Resolution

When we look back to New Year’s and keeping our resolutions, we can use the commitment devices that come in handy at all times.

Why There’s No Such Thing As a Free Ad

Considering the cost of ad-free streaming video, we are nudged in opposite directions by incentives that relate to behavioral economics.

What a Behavioral Economist Might Say About the Barbie Snub

Noting the Oscar nominations that top-grossing film “Barbie” did not get, we can ask if the film industry patriarchy was the reason.

Why Subscriptions Might Never End

Behavioral economics can explain why forgotten subscriptions have become an increasingly typical phenomenon.

Why Netflix Makes Choosing Easier

Netflix makes choosing a movie easier because we get exhausted from contemplating countless possibilities.