Although thirst became less of a reason to drink more water, we were drinking more of it after inventing hydration.
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Why We Need Cranberry Innovation
Unprofitable after The Great Cranberry Scare of 1959, Ocean Spray’s cranberry innovation initiatives helped it survive and then thrive.
How Supermarkets Boost What We Buy
Looking at a century of supermarket history, we would see how, using carts, bar codes, and self checkout they tried to boost what we buy.
The Demise of the Gas Station
Looking at gas station economics now and in the future, we see electric vehicle (EV) chargers as an existential threat.
When a Box Is a Big Deal
Starting with the middle of the 20th century, as transport costs have shrunk, a slew of complementary innovations made shipping even cheaper.
How Spaghetti Sauce Recipes Helped Campbell’s Compete
About much more than cooking, spaghetti sauce recipes display how oligopolies like Campbell’s Soup competes.
How to Reduce Range Anxiety
Near the top of a list of innovative countries, Sweden is where we could find a road that charges EVs (electric vehicles).
Where Self-Driving Cars Could Take Us
Ultimately creating unintended consequences, more self-driving cars will change insurance policies and pedestrian behavior.
Where We Couldn’t Celebrate Taco Tuesday
Now that Taco Bell can offer Taco Tuesday to its customers, we can ask about the extent of trademark protection.