Asked to identify the most influential inventions, we might name the telephone or the light bulb. Then taking the next step, we need to consider what we mean by influential. In a recent paper, researchers told us what influential means…
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When to Worry About Genericide
Companies with trademark protection can become the victims of genericide when their good or service becomes too popular.
Pride or Practicality? Debating NASA’s Budget
With NASA’s funding, the dilemmas of budget cuts range from intangible pride to practical on earth considerations.
The Inventions That Really Made a Difference
Lighting history can remind us that a technology timeline reflects countless incremental steps as progress unfolds.
Everything We Need To Know About Where Our Energy Comes From and Where It Goes
Looking at our energy use and emissions, we can see why we need unpredictable innovation more than “plugging in.”
Why We Want a Purple Tomato
Similar to all research and development, tomato innovation in the lab has produced a new antioxidant rich purple tomato.
Why a Starbucks Macchiato Is Like a Model-T Ford
Whether looking at coffee or cars, at Macchiatos or Model-T’s, producers care about taking fewer steps in the cafe and the factory.
What a Sound Says About the Economy
Listening to our city streets and even food noises, we can say that sound design provides clues about our economy.