Is any publicity good publicity?

by Elaine Schwartz    •    Feb 27, 2007    •    664 Views

Hey Fellow Econ Students and Enthusiasts!
I was walking in my town today (a very suburban one I might add) and I happened to notice the window of Victoria’s Secret. I remember a couple of years ago when the store first came to my town, there was a HUGE backlash against the scantilly clad mannequins. Although this store was very popular on its own, the extra publicity happened to be very beneficial for the profits of the store. The buzz the “traditional values” alliance of my town generated helped usher in a wave of people to shop at Victoria’s Secret. So, do you think the backlash against sexual and salacious advertising campaigns helps, rather than hurts, these businesses? Speak your mind on Raise Your Hand!

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