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Dear Alexa, My friends and I went to the movies last weekend, and at the end of the night I realized I paid more for my popcorn, soda and candy, than I did for my actual movie ticket! Why are movie concessions stands so expensive? Please Explain! Kate Well Kate,... [read more]
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EconLife.com connects economics to everyday life, current events and history.

blog: the economic life

Great cost benefit analysis in yesterday’s Wall Street Journal.
How do we decide whether the cost of intensified airport security is worth the benefit?

1. The TSA says that one life saved is worth $3 million spent. That means, though, that we have to prevent 1,150 fatalities per year to make the added expense valid.
2. Instead, let’s consider expense to be time. The estimate is an extra 15 minutes per person. For the vaaction traveler, we could assume the cost is worth it. However, for millions of business travelers, do we want 15 minutes lost? 4 million hours? Will that impact GDP and jobs and recovery?

economic idea:
opportunity cost: the most desirable alternative that is sacrificed when a decision is made. Choosing is refusing.