Companies like Frito-Lay, Wal-Mart, and Estée Lauder are embarking on a whole new approach to obtaining consumer research by replacing lab focus groups and sophisticated analyses with data and suggestions from Facebook and other social media users.
Companies like Frito-Lay, Wal-Mart, and Estée Lauder are embarking on a whole new approach to obtaining consumer research by replacing lab focus groups and sophisticated analyses with data and suggestions from Facebook and other social media users.
Comments (0) Add a Comment