Drive your SUV to Whole Foods? Enjoy a Diet Coke with that Big Mac? “Moral licensing” effects the products we buy, the foods we eat, and even the ethical choices we make by balancing supposedly “good” and “bad” decisions.
Drive your SUV to Whole Foods? Enjoy a Diet Coke with that Big Mac? “Moral licensing” effects the products we buy, the foods we eat, and even the ethical choices we make by balancing supposedly “good” and “bad” decisions.
Tags: behavioral economics, environmentalism, green products, morality
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