Siggi’s, a strained, high-protein Icelandic-style yogurt company, has earned a flock of loyal followers in the $4.1 billion U.S. yogurt market. How did the founder turn a snack from his homeland into a popular American treat?
Siggi’s, a strained, high-protein Icelandic-style yogurt company, has earned a flock of loyal followers in the $4.1 billion U.S. yogurt market. How did the founder turn a snack from his homeland into a popular American treat?
Tags: food, icelandic yogurt, niche market, siggi's, skyr, yogurt
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