Posts Tagged ‘1-Click’

  • Amazon and Innovation

    What Happens When 1-Click Meets a Barcode?

    Apr 6, 14 • 300 Views • No Comments

    It’s almost like 1-click and the barcode had a child. 1-click diminished the friction of an online purchase. Described in The Everything Store, it let Jeff Bezos increase revenue by making the purchase process easier. And, once Bezos got his US patent,...  [read more]

  • Friction Free Clicks

    Feb 26, 12 • 249 Views • No Comments

    Which friction minimizing invention received a patent in 1999? Amazon 1-Click. Described by Amazon in their application for patent 5,960,411, the purchaser just hits a button that activates the movement of payment information from “the client...  [read more]