Posts Tagged ‘apple’

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    Steve Jobs Quotes

    Oct 6, 11 • 276 Views • No Comments

    “I’m one of those people who think that Thomas Edison and the light bulb changed the world a lot more than Karl Marx ever did.” (From Insanely Great, p. 26) “It’s not the consumers’ job to know what they want.” (NY...  [read more]

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    Naming Matters

    Oct 5, 11 • 257 Views • No Comments

    Combine something enjoyable like a strawberry with a color that connects to high tech. Then add the one letter that has a “reliable” sound in most languages and what do you get? Blackberry. Actually, the Blackberry might have been called the...  [read more]

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    Steve Jobs and Joseph Schumpeter

    Aug 27, 11 • 485 Views • No Comments

    Henry Ford once said that consumers would have requested “a better horse” if he had asked them what to produce. Similarly, Steve Jobs told a reporter, “It’s not the consumers’ job to know what they want.” The result? For...  [read more]

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    Apple vs. Amazon in the Fight Over Gaga

    May 27, 11 • 253 Views • No Comments

    From a guest blogger, Frances Bird, AP econ student: Lady Gaga, America’s current pop queen sensation, is being used to boost Amazon sales, if not permanently, then temporarily. Amazon is using Lady Gaga’s recent album, Born This Way, to compete...  [read more]

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    Brand Matters

    May 11, 11 • 239 Views • No Comments

    Not so long ago, an apple was just a piece of fruit and a “google’ (actually spelled googol) was 10 raised to the 100th power. Mention apple today and most of us think of iPhones and iMacs. However, Apple is not just a technology company. As with...  [read more]