How We Respond to Restaurant Psychology

More than we recognize, restaurant psychology creates incentives that determine our spending, our timing, and what we eat.

What Daniel Kahneman Could Have Said to Investors

Understanding our decision-making, psychologist Daniel Kahneman’s investing insights could prevent some expensive mistakes.

The Impact of the Swiftie Friendship Bracelet

On the wrists of millions of girls and impacting millions of people, Swifty friendship bracelets has become much more then jewelry.

Why There’s No Such Thing As a Free Ad

Considering the cost of ad-free streaming video, we are nudged in opposite directions by incentives that relate to behavioral economics.

Why Subscriptions Might Never End

Behavioral economics can explain why forgotten subscriptions have become an increasingly typical phenomenon.

How a Behavioral Economist Explains Our Thanksgiving Meal

Through a Thanksgiving Top Ten List, we can use behavioral economics to explain what we eat and how much we eat during the holiday.

When People Won’t Want Heavy Reading

Whether buying books by the pound or establishing a factory weight quota, the impact of the incentives will surprise you.

Why Your Name Matters

At home, at work, and politically, our baby names send a message that can nudge our behavior in a certain direction.

Why Monique Is More Than a Chicken

More than money, our increased pet spending signals the changing relationship we have with our dogs and cats and even a chicken.

Why We Expect Faster Deliveries

Mostly because of Amazon, the demand and supply sides of markets encourage us to expect increasingly faster deliveries.