The Signs That Backfire

According to a recent study, sometimes highway signs can have the unintended consequence of creating what they are trying to prevent.

Why We Don’t Want To Be The World’s Happiest Country

Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.

The Death of the Pizza Principle

Since 1980, the convergence of New York City subway fares and pizza slice prices was a predictable phenomenon called the pizza principle.

What We Can Learn From Ketchup and Mustard

Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.

When Rock, Paper, Scissors Was Worth $20 Million

Playing rock, paper, scissors, Christie’s and Sotheby’s helped a Japanese corporation decide who would auction its $20 million art collection.

How to Keep a New Year’s Resolution

Combining the incentive of a “fresh start” with commitment devices, we could actually keep our New Year’s resolutions.

The $50 That No One Wanted

While a brown M&M and an unread college course syllabus seem very different, they both provide a lesson about the need for default options.

How Being a Big Man Might Matter

In separate studies, researchers have demonstrated that the status enjoyed by big men with more weight and height echoes male pigeon power.

Thanksgiving Top Ten List For 2021

Through a Thanksgiving Top Ten list, we can use economic ideas to truly understand our behavior during the holiday.

A (Strawberry) Pop-Tart Tort

Reminding us that labels matter, consumers took Kellogg’s to court because Strawberry Pop-Tarts have more pears and apples than strawberries.