Posts Tagged ‘brand names’

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    Demand and Supply: Who Buys Bayer?

    Aug 29, 13 • 539 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Education, Government, Health Care, Thinking EconomicallyNo Comments

    On a CVS shelf, you see Bayer and CVS aspirin. The Bayer, for 100 tablets /325 mg is $6.29 while the private label is $1.99. Each has the same active ingredients, dosage and directions. Which one will you purchase? It all depends. According to a University of

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    Naming Matters

    Oct 5, 11 • 202 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic History, Economic Thinkers, Households, Innovation, LaborNo Comments

    Combine something enjoyable like a strawberry with a color that connects to high tech. Then add the one letter that has a “reliable” sound in most languages and what do you get? Blackberry. Actually, the Blackberry might have been called the