Posts Tagged ‘Campbell’s’

  • Oligopoly Campbell's Soup

    Are You Buying Less Soup?

    Jan 9, 14 • 632 Views • No Comments

    Canned food used to be aspirational. The ads in 1918 said that easy-to-use canned foods gave Mom more time to play with the kids. Canned Foods were healthy. They were versatile. You can see where we are going. A perfect way for a firm to convey a special...  [read more]

  • s

    What Spaghetti Sauce Teaches Us

    Jul 15, 12 • 536 Views • No Comments

    Henry Ford once said that: “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” Similarly, asked about spaghetti sauce during the 1980s, consumers primarily knew about Ragu’s...  [read more]