Posts Tagged ‘Coca-Cola’

  • For cost and calories, Coca-Cola thinking at the margin

    Why We Should Look More Closely At the Size of Our Soda

    Jun 29, 14 • 419 Views • No Comments

    The 6-ounce bottle of Coke was the king of soda when an upstart company called Pepsi-Cola sold a 12-ounce bottle for the same price. The year was 1934 and the price was 5 cents. Pepsi’s competitive strategy has been called brilliant because its...  [read more]

  • For cost and calories, Coca-Cola thinking at the margin

    Is “MexiCoke” Making a Mistake?

    Nov 8, 13 • 1672 Views • No Comments

    In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they prefer “MexiCoke” because it is made with sugar...  [read more]

  • Myanmar Coca-Cola

    Foreign Investment: Coca-Cola

    Jun 9, 13 • 682 Views • No Comments

    How does a business return to a country that it left many decades ago? After a military coup in 1962, Coca-Cola reduced its presence in Myanmar (Burma)  and then was prohibited from returning when the US banned most foreign investment there. Now though,...  [read more]

  • Decisions Have An Opportunity Cost That Require Tradeoffs

    Developing a Soda Habit

    Jul 26, 12 • 266 Views • No Comments

    Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price stickers replaced the old ones. In just one month, a $1...  [read more]

  • glass with water isolated

    6 Drinks of Economic History

    Jul 21, 12 • 671 Views • No Comments

    Combine “spirits,” beer, wine, coffee, tea and Coca-Cola and you get some interesting economic history. Spirits: In 1758, George Washington was elected to Virginia’s House of Burgesses. Some attribute his victory to entertaining his neighbors...  [read more]