Posts Tagged ‘Coca-Cola’

  • Decisions Have An Opportunity Cost That Require Tradeoffs

    Developing a Soda Habit

    Jul 26, 12 • 450 Views • No Comments

    Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price stickers replaced the old ones. In just one month, a $1......  [read more]

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    6 Drinks of Economic History

    Jul 21, 12 • 1384 Views • No Comments

    Combine “spirits,” beer, wine, coffee, tea and Coca-Cola and you get some interesting economic history. Spirits: In 1758, George Washington was elected to Virginia’s House of Burgesses. Some attribute his victory to entertaining his neighbors......  [read more]

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    Indian Cola Wars

    Jul 10, 12 • 1525 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have......  [read more]

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    Coke’s “‘Delicious! Refreshing! Exhilarating!’” Marketing Strategy

    Apr 18, 12 • 2127 Views • No Comments

    By Mira Korber, guest blogger. Imagine Coca-Cola for a moment. Polar Bears, Santa Claus, a time when soda still came in refillable glass bottles…perhaps, for the health-conscious, high fructose corn syrup? And if you live in Singapore, you might even......  [read more]

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    Congressional Deficit “Games”

    Sep 25, 11 • 482 Views • No Comments

    Composed of 6 Democrats and 6 Republicans, the congressional super committee is supposed to create a deficit reduction plan. If they do not propose the plan or if Congress does not approve their plan, then automatic cuts are triggered. The automatic cuts......  [read more]