Posts Tagged ‘Coca-Cola’

  • Myanmar Coca-Cola

    Foreign Investment: Coca-Cola

    Jun 9, 13 • 1315 Views • No Comments

    How does a business return to a country that it left many decades ago? After a military coup in 1962, Coca-Cola reduced its presence in Myanmar (Burma)  and then was prohibited from returning when the US banned most foreign investment there. Now though,......  [read more]

  • Decisions Have An Opportunity Cost That Require Tradeoffs

    Developing a Soda Habit

    Jul 26, 12 • 534 Views • No Comments

    Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price stickers replaced the old ones. In just one month, a $1......  [read more]

  • glass with water isolated

    6 Drinks of Economic History

    Jul 21, 12 • 1626 Views • No Comments

    Combine “spirits,” beer, wine, coffee, tea and Coca-Cola and you get some interesting economic history. Spirits: In 1758, George Washington was elected to Virginia’s House of Burgesses. Some attribute his victory to entertaining his neighbors......  [read more]

  • India...Taj Mahal_000003767794XSmall

    Indian Cola Wars

    Jul 10, 12 • 1814 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have......  [read more]

  • Santa hat isolated on white

    Coke’s “‘Delicious! Refreshing! Exhilarating!’” Marketing Strategy

    Apr 18, 12 • 2401 Views • No Comments

    By Mira Korber, guest blogger. Imagine Coca-Cola for a moment. Polar Bears, Santa Claus, a time when soda still came in refillable glass bottles…perhaps, for the health-conscious, high fructose corn syrup? And if you live in Singapore, you might even......  [read more]