Posts Tagged ‘coffee’

  • Coffee Conspicuous Consumption

    One Reason To Drink Coffee in China

    Dec 12, 13 • 1354 Views • No Comments

    How can you show your friends (in China) that you have ascended to your country’s middle class? Starbucks. First, some background… A 2010 BusinessWeek article on the world’s most caffeinated countries cited a connection between an...  [read more]

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    6 Drinks of Economic History

    Jul 21, 12 • 734 Views • No Comments

    Combine “spirits,” beer, wine, coffee, tea and Coca-Cola and you get some interesting economic history. Spirits: In 1758, George Washington was elected to Virginia’s House of Burgesses. Some attribute his victory to entertaining his neighbors...  [read more]

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    Airline Mergers and Coffee

    Feb 23, 12 • 275 Views • No Comments

    What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek, our story starts with a 14 member beverage committee and...  [read more]

  • Displaying different strategies, McDonald's and Starbucks call a 16 ounce cup different names.

    More Conspicuous (Coffee) Consumption

    Mar 11, 11 • 326 Views • No Comments

    The same story. But now it is about coffee. Increasingly affluent, the Chinese have begun to drink more coffee (in addition to using more oil, eating more meat and buying more handbags). When talking about China, the International Coffee Organization says...  [read more]

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    Conspicuous (Coffee) Consumption

    May 1, 10 • 618 Views • No Comments

    How can you show your friends that you have ascended to your country’s middle class? Starbucks. A recent BusinessWeek article on the world’s most caffeinated countries cited a connection between an emerging middle class and coffee...  [read more]