Posts Tagged ‘Coke’

  • Santa hat isolated on white

    Coke’s “‘Delicious! Refreshing! Exhilarating!’” Marketing Strategy

    Apr 18, 12 • 935 Views • No Comments

    By Mira Korber, guest blogger. Imagine Coca-Cola for a moment. Polar Bears, Santa Claus, a time when soda still came in refillable glass bottles…perhaps, for the health-conscious, high fructose corn syrup? And if you live in Singapore, you might even...  [read more]

  • The Sugary Beverage Debate

    Coke and Pepsi

    Jul 3, 11 • 925 Views • No Comments

    Pepsi has discovered that “fun for you” (chips and soda) increases revenue more than “good for you” (oatmeal, fruit juice, Gatorade). According to the WSJ, with Pepsi losing market share to Coke, they will focus more advertising...  [read more]

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    Soda Wars

    Mar 18, 11 • 407 Views • No Comments

    Diet Coke just pushed Pepsi out of the #2 spot in soda sales. Other soda facts… As reported by Beverage-Digest, Coke (17%) remains the most popular carbonated soft drink with Diet Coke (9.9%) next and then Pepsi (9.5%) and Mt. Dew (6.8%). The number...  [read more]