Why We Don’t Want To Be The World’s Happiest Country

Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.

What We Can Learn From Ketchup and Mustard

Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.

When a Judge Has a Tasty Case

Judges sometimes have tasty decisions when they have to decide what a food name like Mexican or gruyère means.

Edison, Tesla, and the History of General Electric

Looking back and looking forward, we can say that General Electric history has been touched by Nikola Tesla.

How Hospital Price Transparency Became Foggy

Although the hospital prices transparency rule kicked in last January, it still is somewhat impossible to decipher a hospital’s price list.

Why We Need New Logos

When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.

Learn With Elaine: A Bucatini Mystery

The product differentiation that led everyone to love bucatini also created a mystery when it disappeared from supermarket shelves.

Why Companies Care About Color

More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.

Nike’s Amazon Problem

Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.

When Can T-Mobile Own Magenta?

Included in a long list of color trademarks, magenta belongs to T-Mobile but the precise hue and the industry where it’s owned have been challenged.