Posts Tagged ‘competitive market structure’

  • Ketchup

    Oligopoly: A Ketchup Story

    Feb 16, 13 • 615 Views • No Comments

    Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in...  [read more]

  • Coffee Cups

    Competition: How Do Cups Affect Our Taste?

    Jan 13, 13 • 545 Views • No Comments

    I don’t quite understand why Dunkin’ Donuts and Starbucks use white cups. Sensory researchers have concluded that the color of the cup affects our taste perception. When 57 participants were asked to rate hot chocolate on several sensory scales,...  [read more]

  • The ROI From College

    Competition: University Brands

    Dec 29, 12 • 568 Views • No Comments

    It can be tough to represent a college through a logo. Drake University thought it was saying that it gave students something extra when it added a “+” to its logo. The problem was that the other half of the logo was a “D.” Soon, for...  [read more]

  • Changing Air Travel Routes

    Oct 18, 12 • 373 Views • No Comments

    The marketplace affects where we can and cannot fly. If you need to travel between Lima, Peru and Atlanta, you can thank asparagus lovers. More than passenger traffic, Delta values the route because of its asparagus cargo. (While China is by far the...  [read more]

  • apple logo

    The iPhone 5 Map App

    Sep 29, 12 • 424 Views • 1 Comment

    While Apple’s iPhone 5 map app might not always take us where we want to go, it will probably provide a path to some surprising innovation. A little history first… The iPhone 4 was released during June 2010 with a new antenna design that soon...  [read more]