Posts Tagged ‘competitive market structures’

  • Oligopolies: Selling Hair Color

    Jul 28, 13 • 744 Views • No Comments

    Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Belding’s copywriter, Shirley Polykoff, created:...  [read more]

  • Packaging can shape a buying decision.

    Packaging Matters

    Dec 13, 12 • 348 Views • No Comments

    How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers...  [read more]

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    A Blurry Customer Focus

    Jul 27, 12 • 302 Views • No Comments

    Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the time we had concluded our exchange, it was 6:00. They said...  [read more]

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    Indian Cola Wars

    Jul 10, 12 • 1020 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have...  [read more]

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    Airline Mergers and Coffee

    Feb 23, 12 • 315 Views • No Comments

    What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek, our story starts with a 14 member beverage committee and...  [read more]