Posts Tagged ‘competitive market structures’

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    A Blurry Customer Focus

    Jul 27, 12 • 230 Views • No Comments

    Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the time we had concluded our exchange, it was 6:00. They said...  [read more]

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    Indian Cola Wars

    Jul 10, 12 • 738 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have...  [read more]

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    Airline Mergers and Coffee

    Feb 23, 12 • 238 Views • No Comments

    What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek, our story starts with a 14 member beverage committee and...  [read more]

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    Our Shopping Habits

    Feb 20, 12 • 289 Views • No Comments

    Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most needed it did not respond and sales were tepid.  Realizing...  [read more]

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    Plane Colors

    Dec 25, 11 • 236 Views • No Comments

    If you are flying during the holidays, do take a look at the color of your plane. Is it rather bland? The reason is deregulation. After 1978, when government stopped approving fares, guaranteeing profits, and allocating routes, the world of flying changed....  [read more]