Posts Tagged ‘competitive market structures’

  • India...Taj Mahal_000003767794XSmall

    Indian Cola Wars

    Jul 10, 12 • 1823 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have......  [read more]

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    Airline Mergers and Coffee

    Feb 23, 12 • 516 Views • No Comments

    What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek, our story starts with a 14 member beverage committee and......  [read more]

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    Our Shopping Habits

    Feb 20, 12 • 728 Views • No Comments

    Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most needed it did not respond and sales were tepid.  Realizing......  [read more]

  • airlines industry...airplanes.16825_3.15a_000002547262XSmall

    Plane Colors

    Dec 25, 11 • 536 Views • No Comments

    If you are flying during the holidays, do take a look at the color of your plane. Is it rather bland? The reason is deregulation. After 1978, when government stopped approving fares, guaranteeing profits, and allocating routes, the world of flying changed.......  [read more]

  • Everyday economics and Shake Shack

    Fast (and Slow) Food

    Dec 23, 11 • 650 Views • No Comments

    Wendy’s is about to pull ahead of Burger King in the U.S. The reason? People care about their lettuce and the shape of their burgers. Led by new ownership, Wendy’s now has 11 different greens (not just iceberg), a slightly rounded bun......  [read more]