Posts Tagged ‘competitive market structures’

  • Packaging can shape a buying decision.

    Packaging Matters

    Dec 13, 12 • 603 Views • No Comments

    How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers......  [read more]

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    A Blurry Customer Focus

    Jul 27, 12 • 617 Views • No Comments

    Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the time we had concluded our exchange, it was 6:00. They said......  [read more]

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    Indian Cola Wars

    Jul 10, 12 • 1995 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have......  [read more]

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    Airline Mergers and Coffee

    Feb 23, 12 • 564 Views • No Comments

    What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek, our story starts with a 14 member beverage committee and......  [read more]

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    Our Shopping Habits

    Feb 20, 12 • 812 Views • No Comments

    Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most needed it did not respond and sales were tepid.  Realizing......  [read more]