Posts Tagged ‘competitive strategies’

  • For cost and calories, Coca-Cola thinking at the margin

    Why We Should Look More Closely At the Size of Our Soda

    Jun 29, 14 • 126 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic History, Innovation, Lifestyle, Thinking EconomicallyNo Comments

    The 6-ounce bottle of Coke was the king of soda when an upstart company called Pepsi-Cola sold a 12-ounce bottle for the same price. The year was 1934 and the price was 5 cents. Pepsi’s competitive strategy has been called brilliant because its

  • Is Stadium Naming a Good Idea?

    Jun 18, 12 • 175 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic HistoryNo Comments

    Home to the Miami Heat, the American Airlines Arena is hosting the NBA finals. Last year, American Airlines declared Chapter 11. Is it the “stadium curse?” In 2000, for $100 million, Enron bought the naming rights to the home of the Houston