Posts Tagged ‘consumers’

  • Decisions Have An Opportunity Cost That Require Tradeoffs

    Developing a Soda Habit

    Jul 26, 12 • 252 Views • No Comments

    Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price stickers replaced the old ones. In just one month, a $1...  [read more]

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    Creative Incentives

    May 15, 11 • 273 Views • No Comments

    In his New Yorker Magazine article on creativity, Malcolm Gladwell describes Mick Jagger, the musician, and Gary Starkweather, an optical engineer, as gentlemen who pour out countless ideas and develop an endless stream of products. For Jagger, the product is...  [read more]

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    Unexpected Economic Indicators

    May 30, 10 • 261 Views • No Comments

    Instead of the G.D.P., CPI, and assorted leading and lagging indicators, economists also look at an entirely different set of data. Sometimes hemlines, movie star preferences, and everyday purchases provide business cycle evidence. During a plunge in economic...  [read more]