Posts Tagged ‘containers’

  • Packaging can shape a buying decision.

    Packaging Matters

    Dec 13, 12 • 223 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Households, Innovation, Labor, Thinking Economically, UncategorizedNo Comments

    How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers