Why We Need to Know About the Cupcake Bubble

Long gone, but still here in many ways, the cupcake bubble is a timeless story about more than decadent food.

The Cupcake Bubble

Just like technology stocks in 2000 and housing in 2005, the cupcake bubble has burst. In 2004 or so, many of us started buying the most amazing cupcakes. 4 inches tall, topped with sprinkles or a cookie, the cupcake might have been pistachio or strawberry…