defaults Archives

When we look back to New Year’s and keeping our resolutions, we can use the commitment devices that come in handy at all times.

Considering the cost of ad-free streaming video, we are nudged in opposite directions by incentives that relate to behavioral economics.

Explained by behavioral economics, a new technological default changed our tipping behavior in restaurants and taxi cabs.

Occupying billions of hours and dollars, tax preparation in the United States could be much simpler if we just copied Estonia.

More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.

With Whole Foods ranking produce as unrated, good, better, best, they are simplifying shoppers’ decision making and minimizing choice fatigue.