Why Avocados Have Become a Luxury Item

To understand why avocado prices are soaring, we start with California and Mexico and then end up with Chipotle and the Chinese Middle class.

Astronomically Different Prices for an Apollo 11 Videotape

Sold twice at auctions, the two prices of the Apollo 11 videotapes were astronomically different because of changes in demand and supply.

Why Taco Bell Needs More Hotel Rooms and Tortillas

If you tried to book a room at the Taco Bell pop-up hotel or ordered a burrito at one of their restaurants, you might have seen Taco Bell’s supply problems.

When a Tomato is Like a Washing Machine

Next winter, our salads could be much more expensive because a new 17.5% tomato tariff will shrink supply and spike prices.

Why It’s Now the Pits For Avocados

Although Fresh Direct did not really eliminate the avadcado pit, they could more accurately tell us that they were increasing avocado prices.

Why the Supply of Avocados Could Dip

We could have a problem with our supply of Super Bowl guacamole if Mexico’s pipeline fuel thefts lead to avocado shortages.

Why the U.S. Has a Cheese Glut

From changing tastes to tariffs to the number of dairy cows, changes in demand and supply have created a massive cheese glut.

A Tale of Corn and Climate

A look at corn and climate change in northern Canada demonstrates the different markets that develop when temperatures rises.

An Amazon Market in South America

Everywhere we read about Amazon markets. But today, it’s the real thing. Where are we going? To what you can buy in the Amazon Basin. From Jungle to Table Our story starts in an upscale restaurant in La Paz, Bolivia.…

Why Wedding Tickets Should (or Should Not) Be For Sale

By identifying the moral limits of markets, we can decide what should and should not be sold…like wedding tickets and high grades.