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Tag Archives: department stores

The History of the Elevator is About Innovation and Economic Growth

Where would we be without the elevator?

To deliver a bed, sometimes you need an elevator. It is easy now…but not during the mid-19th century.

When a bed company mechanic, Elisha Graves Otis, was asked to create a freight elevator, he knew he had to solve the snapping cables problem. At the time, a ripped cable meant a terrifying and perhaps fatal descent. So Otis invented the safety brake. To prove that it worked, at NY’s Crystal Palace Exposition, he had someone cut the cable as his stood on a freight platform that was moving downward. Onlookers’ faces turned from horror to smiles as Otis’s safety spring prevented the platform from moving.

More Businesses Started Installing Elevators After Otis Invented the Safety Brake

Starting with the safety spring, the elevator is really an innovation story. In 1915, Otis figured out how elevator cars could remain level as people entered and left. Today, at Otis Elevator Co., when mathematician Theresa Christy worries about loads, weight and culture count. In the US, she assumes each person will be 22 pounds heavier than someone in China. Combine that with Westerners wanting more personal space in a small enclosure than people in Asia and you can see why worldwide elevators can vary.

In some ways, elevators just represent one huge math problem. Explained by WSJ, when someone on the 6th floor awaits an elevator, if it stops and then goes straight down to one, that passenger is happy. But what about the people who needed to descend on other floors? In a building with 6 elevators and 10 people waiting on different floors, there are over 60 million possible combinations. Imagine how in Mecca, because of prayers, elevator designers had to plan for peak elevator occupancy at least 5 times daily.

Our bottom line? As the elevator ascended, so too did the US economy. With skyscrapers, cities could grow, retailers could expand upward and bulky freight could move to higher destinations.

A final fact: After 20 seconds, people become impatient waiting for an elevator.

Sources and Resources: This WSJ article presents a fascinating profile of Otis mathematician, Theresa Christy while the Otis website has an interesting history of the elevator.

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Packaging can shape a buying decision.

Who would have thought that the elevator helped us become shoppers!

In Made in America, Bill Bryson tells us that the safety elevator enabled stores to expand upward. And having multiple floors meant we could have department stores.

We have to travel back to 1846 to find the first department store. Employing 2000 people, occupying an entire NYC block, and selling a vast array of goods, the Marble Dry-Goods Palace was the first retail establishment to gather such variety under one roof. In 1862, when it moved to an 8 story building, the elevator entered the story.

Things we take for granted today were 19th century innovations. A Marshall Field (Chicago) executive who also founded London’s Selfridges, Harry  G. Selfridge thought of using counters and tables to display goods instead of high shelves. Selfridge also brought us gift certificates, he placed perfumes and cosmetics by ground floor entrances, and he scheduled annual sales. (The perfumes eliminated the horse odors from outside.)

At the same time, Sears, Roebuck & Co. and Montgomery Ward took the department store beyond its walls. Through the Sears catalogue, the millions of people who remained on the farm could buy goods ranging from thumb tacks to cars to clothing and furniture. Maybe we could say that Sears and Montgomery Ward were Amazon’s great grandparents?

With the increasing affluence that accompanied the onset of the 20th century, Americans had the disposable income to go to department stores like Wanamakers in Philadelphia, Jordan Marsh in Boston, and R.H. Macy’s and Lord & Taylor in NY. Economic thinker/sociologist Thorstein Verblen (1857-1929), said that we were engaging in conspicuous consumption when we displayed our wealth through our shopping.

My facts about department stores are from Bill Bryson’s Made in America while this wonderful book review describes the talents and excesses of Harry Selfridge. For more on the history of the elevator, Otis presents a detailed history.

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propeller

Shot on July 2, 1881, President Garfield lay dying in a room with the first air conditioner.  Naval engineers, whose primary expertise was ventilating mining shafts, had been called in to help the ailing leader. The cooling device they assembled was composed of a large box filled with ice, salt, water, terry cloth and charcoal filters. As the ice melted and saturated the terry cloth, a fan circulated the cooler air that was created. During the remaining days of the President’s life, his cooling unit consumed 250,000 pounds of ice.

With the first rotary fan having been invented in 2nd century China, it took milennia for us to harness the power of cooling to our economic growth.

Willis Carrier called his 1906 cooling device “An Apparatus for Treating Air.” Very large, noisy, and dependent on ammonia, the Carrier unit had changed considerably when, during the 1950s, AC took off. But even one hundred years ago, his innovation was used by a printing plant because it dried ink faster and diminished paper jams. Since then, cooler offices have meant more productive workers–for typists, 24% better (really, a conclusion from one study)  It brought people to the movies on a hot summer day, to air cooled department stores, and to Florida and California. In 1940, a Packard was the first auto with AC.

You see where this is going. Air conditioning helps economic growth by making us more comfortable where we work, as we shop and when we drive. It expands the potential of  our human capital.

Written by financial historian John Steele Gordon, WSJ.com has a wonderful article on the history of air conditioning. Then, placing AC within a broader innovative context in the US, Bill Bryson tells us more about its history in Made in America.

 

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