How A Brand Is Powerful

When Disney+ launched in 2019, the price was $6.99 a month. Now it’s $10.99. However, those of us that subscribe to Disney+ pretty much ignored the price pop. Although during December 2022, they offered an ad supported cheaper alternative, 94%…

How the Pandemic Ended Peak TV

Before COVID-19, we thought that peak TV was a rising number as more original shows were written and produced but the industry has changed.

How Star Wars Makes So Much Money

Combining Disney’s market power as an oligopoly with Star Wars legendary franchise, you wind up with massive Star Wars revenue.