The Upside of Uber’s Surge Pricing

An Uber economist tells us that people are more likely to schedule a ride during a surge when their cell phone battery is low. Where are we going? To the supply side of Uber. Uber Driver Behavior A typical taxi…

Chips and Cheese Insight

For complementary goods and services like cheese and chips, peanut butter and jelly or weddings and bridal gowns, their demand rises and falls together.