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Tag Archives: Fage yogurt

euro zone map

For this Greece update, some past and current information…

Soon after the euro was launched on January 1, 2002, a €76,000 bank heist near Athens became the first major euro robbery. Near Athens also, with the new currency launch, it took 3 staff members to figure out how a customer could pay for a cheese pie. And everywhere in Greece, the transition was slow because the Greek Economic Ministry had supplied only one sixth of all Greek businesses–50,000 out of 300,000–with euros.

Looking back further, since its independence in 1829 to 2006, Greece has had 5 defaults or debt re-schedulings that occupied a total of 50.6 years. In This Time It’s Different, economists Kenneth Rogoff and Carmen Reinhart say that few nations break out of a serial default pattern.

Fast forward to 2012.

Greek yogurt maker Fage is moving its headquarters from Greece to Luxembourg. Coke’s second largest bottler, Hellenic Coca-Cola (EEEK on the Greek Stock Exchange) is relocating its Greek headquarters to Switzerland and switching its primary stock listing to London. Both wanted a lower and more stable tax environment, greater access to financing, and less exposure to a Greek financial calamity. Predictably, other firms located in Greece have responded to the ongoing crisis with modified business behavior and contingency planning.

Meanwhile, overall Greek unemployment remains near 25%, close to 50% for youth aged 15-24, its debt is still more than 150% of GDP, and unless Greece gets its next bailout transfusion, its government will soon run out of money. Still the WSJ reports the odds of Greece leaving the euro zone are down.

Your prediction?

A final economic thought: In the euro zone, countries with different economic conditions lack the flexibility to respond to their own special needs. They share monetary policy and cannot target their fiscal policy (government spending, taxing and borrowing) to high or low unemployment and inflation.

Sources and Resources: Illustrating the extent of Greece’s dysfunction, this 2002 BBC article that specifically describes the introduction of the euro in every country was fascinating and if you do not have the Rogoff/Reinhart book, This Time It’s Different, this paper provides an excellent summary. For current information on Greece and the corporate exits, here and here are Greek newspaper articles, here is a European perspective, and here, the WSJ talks about how Citi analysts have lowered the chance of a “Grexit” from 90% to 60%.

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Affecting the cost of animal feed and lowering the amount of milk from cows, the drought is pushing up milk prices.

Greece is helping to solve the unemployment problem in upstate New York.

When you see a small white container of Fage Greek yogurt (pronounced fa-yeh), instead try to picture a 220,000 square foot U.S. production facility, close to 200 jobs and lots of busy cows (every pound of yogurt uses 3 times as much milk). In addition, yogurt waste creates methane gas that creates electricity and reduces local taxes.

Fage is an Athens based multinational that started in 1926 as a small dairy store. After expanding in Greece, they started exporting to Europe during the 1980s and to the U.S. in 1998. Their first U.S. plant opened in Johnstown, N.Y. in 2008. Chobani, #1 in Greek-style yogurt sales, is also located in the area.

All of these yogurt facts were in the news recently because Fage’s proposal to build a new multi-million dollar whey treatment plant was blocked by local bureaucracy until New York’s Governor Cuomo intervened.

Our bottom line: Fage Yogurt is a good example of foreign direct investment.

The Economic Lesson

So often true with the market system, people respond to the profit motive with behavior that is not readily evident but amazingly productive. The Fage story involves jobs, innovation, the environment, international trade and a ripple of industrial development. 

An economic question: Specifically, how does Fage add to the U.S. GDP?

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