Why Does a Robot’s Gender Matter?

Shown by a male or female identity, gendered technology for our robotic vacuum cleaners or self-driving cars creates an emotional attachment.

How Gender Parity Starts With Toys and Ends in the Executive Suite

Empowering women, gender parity in California’s toy aisles could ripple to MBA programs and the top of the corporate suite.

Where Gender Stereotypes Are Costly

Whether looking at the World Series of Poker or fast growing occupations, we can see that gender stereotypes can create costly decisions.