Feb 16, 13 •
392 Views •
Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic History, Households, Innovation, Uncategorized •
Elaine Schwartz •
Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in
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