Posts Tagged ‘Grey Poupon Mustard’

  • Ketchup

    Oligopoly: A Ketchup Story

    Feb 16, 13 • 216 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic History, Households, Innovation, UncategorizedNo Comments

    Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in...