Posts Tagged ‘Howard Moskowitz’

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    What Spaghetti Sauce Teaches Us

    Jul 15, 12 • 333 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic History, Households, Innovation, Thinking Economically, UncategorizedNo Comments

    Henry Ford once said that: “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” Similarly, asked about spaghetti sauce during the 1980s, consumers primarily knew about Ragu’s