Posts Tagged ‘incentive’

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    Creative Incentives

    May 15, 11 • 515 Views • No Comments

    In his New Yorker Magazine article on creativity, Malcolm Gladwell describes Mick Jagger, the musician, and Gary Starkweather, an optical engineer, as gentlemen who pour out countless ideas and develop an endless stream of products. For Jagger, the product is......  [read more]

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    Corporate Tax Matters

    Apr 3, 11 • 637 Views • No Comments

    CBS’s 60 minutes, the NY Times, Forbes, all seem to be talking about how large corporations avoid paying U.S. income taxes. GE, for example, has one of the biggest tax returns (24,000 pages) and the smallest payments. How? For many multinationals, a......  [read more]

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    Toasters and Pencils

    Jan 17, 11 • 414 Views • No Comments

    In this TED talk, a designer explains how he tried to build his own toaster. Deciding to focus on five basic ingredients instead of the 100 he would really need, he describes what happened. For the steel, first he needed iron ore. For the plastic, he went to......  [read more]

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    Healthy Incentives

    Oct 24, 10 • 457 Views • No Comments

    What happens in a school cafeteria when apples are placed in bowls rather than on a metallic pan? Sales more than double. Require trays? Students eat 21% more salads. Call corn “creamy” and more people ask for it. As displayed by the NY Times......  [read more]

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    Incentive Matters

    Sep 30, 10 • 696 Views • No Comments

    Economics always seems to relate to incentives. Whether looking at demand and supply, or health care policy, or international trade, always we can return to how incentives shape our behavior. This takes me to several good incentive stories. An op-ed in the......  [read more]