Posts Tagged ‘Jonah Lehrer’

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    Bogeys, Birdies and the Eurozone

    Jun 1, 12 • 217 Views • No Comments

    Analyzing more than 1.6 million putts, including Tiger Woods, 2 University of Pennsylvania economists concluded that professional golfers putt better when avoiding a bogey (a stroke over par) than when trying for a birdie (a stroke under par). The reason? Our...  [read more]

  • Decisions Have An Opportunity Cost That Require Tradeoffs

    Now or Later?

    May 4, 12 • 259 Views • No Comments

    Reading about why people have a tough time delaying gratification, I started to think about countries. First people… A part of your brain–the insula–becomes more active when faced with an unpleasant task like dieting or seeing your team...  [read more]

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    Our Shopping Habits

    Feb 20, 12 • 291 Views • No Comments

    Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most needed it did not respond and sales were tepid.  Realizing...  [read more]

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    Encouraging Innovation

    Jan 29, 12 • 382 Views • No Comments

    “Steve had this firm belief that the right kind of building can do great things for a culture.” The Steve is Steve Jobs and the building is Pixar’s headquarters. (The quote came from Walter Isaacson’s Steve Jobs) The usual Hollywood...  [read more]

  • 19th Century Urban Transport Was An Environmental Problem

    An Environmental Law

    Jan 20, 12 • 225 Views • No Comments

    Asked if they want lower gasoline taxes that make more driving affordable, people typically say, “Yes.” Told that the only electricity for a village in India is from coal-fired plants, most people will say it’s okay. When making decisions...  [read more]