Posts Tagged ‘L’Oreal’

  • Oligopolies: Selling Hair Color

    Jul 28, 13 • 1199 Views • No Comments

    Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Belding’s copywriter, Shirley Polykoff, created:......  [read more]