Jul 28, 13 •
531 Views •
Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic History, International Trade and Finance, Labor, Macroeconomic Measurement, Thinking Economically •
Elaine Schwartz •
Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Belding’s copywriter, Shirley Polykoff, created:
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