Posts Tagged ‘loss leader’

  • 16786_4.24_000010886362XSmall

    Jell-O, Gillette, and the Kindle Fire

    Dec 4, 11 • 106 Views • Businesses, Demand, Supply, and Markets, Developing Economies, Innovation, Thinking EconomicallyNo Comments

    At first no one wanted to buy Jell-O. The year was 1902, the product was jiggly, and people had no idea how to serve it. Then, its producers went door-to-door with free cookbooks. And the rest of the story is history. By contrast, from the start, King...