Posts Tagged ‘marginal analysis’

  • For cost and calories, Coca-Cola thinking at the margin

    Why We Should Look More Closely At the Size of Our Soda

    Jun 29, 14 • 463 Views • No Comments

    The 6-ounce bottle of Coke was the king of soda when an upstart company called Pepsi-Cola sold a 12-ounce bottle for the same price. The year was 1934 and the price was 5 cents. Pepsi’s competitive strategy has been called brilliant because its...  [read more]

  • Through marginal analysis, we can see how drive throughs are supposwd to maximize profit margins with less time, more accuracy and customer service.

    Starbucks Drive-Through Economics

    May 24, 14 • 557 Views • No Comments

    My new Starbucks has a drive-through. If you look at a high shelf near the window through which the baristas hand the coffee and food to drivers, you see a screen with little cars and numbers. Changing from green to yellow to red, the color of each car...  [read more]

  • gender gap women's sports and March Madness

    State By State Gender Pay Gaps

    Nov 18, 13 • 604 Views • No Comments

    At 15 cents, the gender wage gap is smallest in Vermont and Nevada. It expands to 36 cents in Wyoming. Comparing all women to all men, though, is tricky. We have the single female professionals who have no gender wage gap and other women who do. We throw...  [read more]

  • vintage cup holder

    Innovation: The Cup Holder

    Jul 20, 13 • 566 Views • No Comments

    Steve Jobs once said, “It’s not the consumers’ job to know what they want.” I suspect that automakers were thinking like Steve Jobs when they gave us the cup holder. The story of the cup holder begins in 1950: A tough device to perfect, the cup...  [read more]

  • NYC Taxicabs, Tips and Credit Cards

    Marginal Analysis: How Much to Tip?

    Jun 7, 13 • 315 Views • No Comments

    On Wednesday, I entered a cab on 55th Street near 5th Ave. in NYC. Although I was going to 30th St., the driver proceeded west and then north because it was illegal to make a left onto 5th and head south. Trying to make a right on 6th, a right on 56th and...  [read more]