Posts Tagged ‘middle class’

  • Decisions Have An Opportunity Cost That Require Tradeoffs

    Developing a Soda Habit

    Jul 26, 12 • 403 Views • No Comments

    Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price stickers replaced the old ones. In just one month, a $1......  [read more]

  • Our Transportation Infrastructure is Crumbling

    Cars and the Middle Class in Developing Nations

    May 26, 12 • 494 Views • No Comments

    What does it mean to be middle class? For a developing nation like China, income might be the key. If someone earns between $10 and $50 a day, then that person is middle class. Or perhaps you just need to be able to buy a tall macchiato at a Starbucks or a......  [read more]

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    Middle Class Questions

    Apr 23, 12 • 710 Views • 1 Comment

    If you have questions about Verizon and middle class income growth,  your conclusions might depend on the questions that you ask. My story begins with a disastrous call to Verizon Wireless. One agent left and never returned, three said they could not help......  [read more]

  • The Per Capital Dog Population Is An Economic Indicator

    Pooches and Prosperity

    Sep 18, 11 • 383 Views • No Comments

    In Latin America, with Brazil #1, being middle class means owning a dog. According to the Economist, more dogs mean more pet food, “knick-knacks,” and veterinary care. Based on pet food sales, the Latin American dog to cat ratio is 6 to 1. (In......  [read more]

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    Aspirational Pecans

    Apr 20, 11 • 510 Views • No Comments

    Our story starts with the walnut. Loved in China, and always cheaper than pecans, during 2007, suddenly, the walnut became relatively expensive. Following the law of demand, Chinese consumers bought fewer walnuts and more pecans. And that was when they......  [read more]