How McDonald’s Built a Better Burger

From the beginning, McDonald’s had the fast food recipe. Seventy years ago, its milkshake salesman, Ray Kroc, wanted to see why they had ordered 10 of his multi-mixers. With each one able to make five shakes, a 50-shake capability was…

How To Think Outside the (Pizza) Box

Whether looking at pizza acrobatics or your local pizza restaurant, the goal of competition is product differentiation.

How We Can Fight Inflation Through a Hot Dog War

Because of competition between Sam’s Club and Costco, shoppers can fight the war against inflation with a hot dog and soda combo.

The New Chicken Sandwich Wars

With the 2022 battles in the fast food chicken sandwich wars, we have the traditional sandwiches from the 2019 war and new entries also.

All You Could Want To Know About Chocolate

When a crash in chocolate markets almost forced growers on two small islands to leave the industry, they changed how they competed.

What We Can Learn From Ketchup and Mustard

Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.

Learn With Elaine: McDonald’s Speedy Drive-Thru

To compete against other fast food chains in a monopolistically competitive market,, McDonald’s needs a speedy drive-thru.

Why McDonald’s Cares About a Speedy Drive-Thru

For drive-thru speed, McDonald’s believes that just 20 seconds can make a huge difference in taking customers away from competitors.

All You Could Ever Want to Know About the Subway Footlong

If you live in New York, the BMT is the Brooklyn Manhattan Transit system. However, to another group of Subway users, it means, “Biggest, Meatiest, Tastiest.” While Subway created the B.M.T. in 1975, you still can order an Italian B.M.T.…

Why Our Root Beer Needs a New Label

A&W Root Beer tells us that it’s made with Aged Vanilla: Not necessarily. Real and Artificial Vanilla Flavor Our story starts in Madagascar where 80 percent of the world’s vanilla is produced. Growing up tree trunks, vanilla is a labor-intensive…