How To Get Speedier Fast Food

Hoping to increase its drive-thru speed, McDonald’s has begun to use voice recognition technology to compete against other fast food chains.

The Economic Side of Competitive Eating

Known as the super bowl of competitive eating, the July Fourth Nathan’s Famous hot dog contest is a business for the top eaters.

Solving McDonald’s Soggy French Fries Problem

McDonald’s current delivery problem with soggy French fries is somewhat similar to what it had to solve more than forty years ago.

Why We Need Holey Cow and Other Cheesy Names

Even U.S. cheesemakers suffer when the EU (European Union) says you can’t use a label like Parmesan or feta because your cheese wasn’t made in the required place.

What We Don’t Know About Dirt

MLB stadium infields might look like dirt but really, firms have competed to prove that their combination of clay, silt and sand is unique.

The Hopportunity Cost of the Craft Beer Name Shortage

Craft brewery competition got tougher as the number of craft breweries went up and the number of available beer names went down.

Using Time to Choose Your Coffee Shop

In 2015, Norway’s Odd-Steinar Tøllefsen won the World Brewers Cup competition. The rules are simple. You just need to use a non-mechanical coffee brewing method and have won qualifying regional competitions. Essentially, we are talking about pouring water (by hand)…

A Closer Look at the Digitization in Our Lives

Recorded music used to start with a label and an artist. The production process was expensive because of the skilled technicians and the sophisticated equipment. Add to that a music video, the physical album, the distribution process, and what do…

Dollars and (Hotel) Scents

Because we retain smells longer than what we see and hear, hotel scents have become a branding tool that accompanies price and service.

The Mystery of the Disappearing Restaurants

Used to be we would prepare dinner at home while eating out was occasional. No more. Now, especially for lunch and dinner, someone else prepares the food. The Mystery The Atlantic called it “The Great Convergence.” The difference between what…