How McDonald’s Creates Choice Fatigue

Default or shortcut options become more attractive when decision making takes too much energy because of choice fatigue.

Weekly Roundup: From Apple’s Chimes to Boston’s Olympics

Our everyday economics includes innovation, incentives, environment, regulation, gender,monopolistic competition, oligopoly ,intellectual property and cost,

The Sounds That Can Sell a Product

For monopolistic competition and oligopoly, firms can achieve product differentiation through sounds that are associated with one good or service.

Weekly Roundup: From Free Delivery to Expensive Coffee

Our everyday economics includes competition, progressive taxes, free trade, externalities, sunk cost, productivity, supply chain, incentives, & tradeoffs.

A New Message From Starbucks

Worried about losing sales to upscale brands, Starbucks is using competitive strategies to increase demand from affluent customers.

Weekly Roundup: From Burgers to Boomer Demographics

Our everyday economics includes disposable income,competition,externalities, standardization,entrepreneurs,federal budget, R&D, labor and dependency ratios.

Weekly Roundup: From Hot Hands to Sunk Costs

The behavioral economics ideas from our everyday economics are confirmation, expectations and projection bias, frames, temporal discounting and sunk costs.

One Reason We Think a High Price Looks Low

Through a behavioral economics lens, our reaction to a price relates to a frame or reference point that creates an association with a gain or a loss.

Explaining the Health Club Memberships We Don’t Use

Behavioral economics explains that we sign up for health clubs and then don’t exercise because of unrealistic pre-commitment and upfront payment.

Weekly Roundup: From Slow Shopping to Fast Shipping

Our everyday economics include consumption expenditures, Pigovian taxes, variable pricing,economies of scale, unskilled labor, national income and the money supply.