Posts Tagged ‘oligopoly’

  • competitive market structure strategies

    How Firms Compete With Hidden Messages

    Feb 11, 14 • 536 Views • No Comments

    Have you noticed the arrow in FedEx’s logo? Especially because, in class, we have been looking at how oligopolies compete, I appreciated what this BusinessInsider slideshow said about their logos: A competitive market structure shapes business behavior....  [read more]

  • Slim-line Seats Thinking at the Margin

    How to Squeeze More Seats on a Plane

    Jan 25, 14 • 599 Views • No Comments

    An airline seat is really all about cost and pitch. Defined by SEATGURU, “Seat Pitch is the distance from any point on one seat to the exact same point on the seat in front or behind it.” On short haul flights, the pitch could be as little as 28...  [read more]

  • Oligopoly Campbell's Soup

    Are You Buying Less Soup?

    Jan 9, 14 • 543 Views • No Comments

    Canned food used to be aspirational. The ads in 1918 said that easy-to-use canned foods gave Mom more time to play with the kids. Canned Foods were healthy. They were versatile. You can see where we are going. A perfect way for a firm to convey a special...  [read more]

  • For cost and calories, Coca-Cola thinking at the margin

    Is “MexiCoke” Making a Mistake?

    Nov 8, 13 • 1414 Views • No Comments

    In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they prefer “MexiCoke” because it is made with sugar...  [read more]

  • cars

    Oligopoly: Two Great Ads

    Sep 6, 13 • 1234 Views • No Comments

    During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot. In Santa Monica, CA, Audi and BMW got into a billboard...  [read more]