Posts Tagged ‘oligopoly’

  • Slim-line Seats Thinking at the Margin

    How to Squeeze More Seats on a Plane

    Jan 25, 14 • 766 Views • No Comments

    An airline seat is really all about cost and pitch. Defined by SEATGURU, “Seat Pitch is the distance from any point on one seat to the exact same point on the seat in front or behind it.” On short haul flights, the pitch could be as little as 28...  [read more]

  • Oligopoly Campbell's Soup

    Are You Buying Less Soup?

    Jan 9, 14 • 636 Views • No Comments

    Canned food used to be aspirational. The ads in 1918 said that easy-to-use canned foods gave Mom more time to play with the kids. Canned Foods were healthy. They were versatile. You can see where we are going. A perfect way for a firm to convey a special...  [read more]

  • For cost and calories, Coca-Cola thinking at the margin

    Is “MexiCoke” Making a Mistake?

    Nov 8, 13 • 1837 Views • No Comments

    In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they prefer “MexiCoke” because it is made with sugar...  [read more]

  • cars

    Oligopoly: Two Great Ads

    Sep 6, 13 • 1513 Views • No Comments

    During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot. In Santa Monica, CA, Audi and BMW got into a billboard...  [read more]

  • Ice cream stores

    Oligopoly: Selling Ice Cream in Finland

    Aug 30, 13 • 596 Views • No Comments

    The first Ben & Jerry’s Ice Cream Store was in a renovated garage near the University of Vermont. According to Ben and Jerry, ice cream and Vermont winters complement each other because you feel warmer when the inside of your body and the outside...  [read more]