The story of Yoplait’s unsuccessful battle against a Greek Yogurt invasion is really about a war that old food brands are fighting.
The Mystery of the Footlong Sandwich’s Missing Inch
When a Subway footlong is 11 inches and a box of Whoppers is half full, we can ask about the lawsuits that tried to remedy their misleading packaging.
Why a Super Bowl Ad Can Cost $5 Million
Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.
Weekly Roundup: From Smart Cars to Dumb Laws
This week’s economic news summary includes work week tradeoffs in France, new labor laws for the gig economy, and why price tags are disappearing.
How Star Wars Makes So Much Money
Combining Disney’s market power as an oligopoly with Star Wars legendary franchise, you wind up with massive Star Wars revenue.
Why Google Just Got a Parent Called Alphabet
By rebranding Google as Alphabet, it can have a clearly defined parent while Google, as an oligopoly, can keep its brand’s product differentiation.
A New Way to Calculate Drug Prices
Rather than the market system, several doctor suggest that cancer drugs can be priced using variables based on value that include toxicity and efficacy.
Weekly Roundup: From Apple’s Chimes to Boston’s Olympics
Our everyday economics includes innovation, incentives, environment, regulation, gender,monopolistic competition, oligopoly ,intellectual property and cost,
The Sounds That Can Sell a Product
For monopolistic competition and oligopoly, firms can achieve product differentiation through sounds that are associated with one good or service.