Posts Tagged ‘oligopoly’

  • Yoplait

    Oligopoly: Competing For Stomach Share

    Feb 24, 13 • 964 Views • No Comments

    For an oligopoly that sells food, competition is all about “stomach share.” Our story starts with Yoplait… More than a decade ago, General Mills made sure that yogurt would become a popular “health food.” No, it was not because...  [read more]

  • Ketchup

    Oligopoly: A Ketchup Story

    Feb 16, 13 • 562 Views • No Comments

    Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in...  [read more]

  • Airline Mergers

    Oligopoly: Airline Mergers

    Feb 12, 13 • 1659 Views • No Comments

    A 1962 song said, “Breaking Up is Hard To Do.” Even more so, it is tough to get together and create an oligopoly. When Continental and United merged during 2010, it took 14 months to solve their coffee problem. The difficulties began when a 14...  [read more]

  • Packaging can shape a buying decision.

    Packaging Matters

    Dec 13, 12 • 296 Views • No Comments

    How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers...  [read more]

  • apple logo

    The iPhone 5 Map App

    Sep 29, 12 • 393 Views • 1 Comment

    While Apple’s iPhone 5 map app might not always take us where we want to go, it will probably provide a path to some surprising innovation. A little history first… The iPhone 4 was released during June 2010 with a new antenna design that soon...  [read more]