Posts Tagged ‘oligopoly’

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    A Blurry Customer Focus

    Jul 27, 12 • 257 Views • No Comments

    Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the time we had concluded our exchange, it was 6:00. They said...  [read more]

  • Decisions Have An Opportunity Cost That Require Tradeoffs

    Developing a Soda Habit

    Jul 26, 12 • 286 Views • No Comments

    Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price stickers replaced the old ones. In just one month, a $1...  [read more]

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    What Spaghetti Sauce Teaches Us

    Jul 15, 12 • 538 Views • No Comments

    Henry Ford once said that: “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” Similarly, asked about spaghetti sauce during the 1980s, consumers primarily knew about Ragu’s...  [read more]

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    Indian Cola Wars

    Jul 10, 12 • 854 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have...  [read more]

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    Our Shopping Habits

    Feb 20, 12 • 338 Views • No Comments

    Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most needed it did not respond and sales were tepid.  Realizing...  [read more]