Posts Tagged ‘oligopoly’

  • Is It Better to Outsource or Insource T-shirts?

    The Prisoners’ Dilemma: Outsourcing Factory Safety

    May 18, 13 • 445 Views • No Comments

    Why do H&M and Gap disagree? While European retailers like H&M (biggest Bangladesh garment buyer), Benetton, Marks & Spencer and Carrefour will act to together to elevate Bangladesh factory safety standards, US firms like Gap, Wal-Mart, J.C.......  [read more]

  • Yoplait

    Oligopoly: Competing For Stomach Share

    Feb 24, 13 • 1827 Views • No Comments

    For an oligopoly that sells food, competition is all about “stomach share.” Our story starts with Yoplait… More than a decade ago, General Mills made sure that yogurt would become a popular “health food.” No, it was not because......  [read more]

  • Ketchup

    Oligopoly: A Ketchup Story

    Feb 16, 13 • 1087 Views • No Comments

    Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in......  [read more]

  • Airline Mergers

    Oligopoly: Airline Mergers

    Feb 12, 13 • 3177 Views • No Comments

    A 1962 song said, “Breaking Up is Hard To Do.” Even more so, it is tough to get together and create an oligopoly. When Continental and United merged during 2010, it took 14 months to solve their coffee problem. The difficulties began when a 14......  [read more]

  • Packaging can shape a buying decision.

    Packaging Matters

    Dec 13, 12 • 426 Views • No Comments

    How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers......  [read more]