Posts Tagged ‘oligopoly’

  • India...Taj Mahal_000003767794XSmall

    Indian Cola Wars

    Jul 10, 12 • 784 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have...  [read more]

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    Our Shopping Habits

    Feb 20, 12 • 313 Views • No Comments

    Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most needed it did not respond and sales were tepid.  Realizing...  [read more]

  • Gasoline prices add 9/10 at the margin

    Higher Gas Prices

    Jun 5, 11 • 357 Views • No Comments

    How have we responded to higher gas prices? According to a recent study, our first response is to buy a lower grade of gasoline. Drivers, used to premium, opted for regular gasoline instead. However, because we have different “budget baskets,” we...  [read more]

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    Apple vs. Amazon in the Fight Over Gaga

    May 27, 11 • 256 Views • No Comments

    From a guest blogger, Frances Bird, AP econ student: Lady Gaga, America’s current pop queen sensation, is being used to boost Amazon sales, if not permanently, then temporarily. Amazon is using Lady Gaga’s recent album, Born This Way, to compete...  [read more]

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    Brand Matters

    May 11, 11 • 242 Views • No Comments

    Not so long ago, an apple was just a piece of fruit and a “google’ (actually spelled googol) was 10 raised to the 100th power. Mention apple today and most of us think of iPhones and iMacs. However, Apple is not just a technology company. As with...  [read more]