Posts Tagged ‘oligopoly’

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    What Spaghetti Sauce Teaches Us

    Jul 15, 12 • 764 Views • No Comments

    Henry Ford once said that: “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” Similarly, asked about spaghetti sauce during the 1980s, consumers primarily knew about Ragu’s......  [read more]

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    Indian Cola Wars

    Jul 10, 12 • 1225 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have......  [read more]

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    Our Shopping Habits

    Feb 20, 12 • 481 Views • No Comments

    Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most needed it did not respond and sales were tepid.  Realizing......  [read more]

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    Higher Gas Prices

    Jun 5, 11 • 502 Views • No Comments

    How have we responded to higher gas prices? According to a recent study, our first response is to buy a lower grade of gasoline. Drivers, used to premium, opted for regular gasoline instead. However, because we have different “budget baskets,” we......  [read more]

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    Apple vs. Amazon in the Fight Over Gaga

    May 27, 11 • 381 Views • No Comments

    From a guest blogger, Frances Bird, AP econ student: Lady Gaga, America’s current pop queen sensation, is being used to boost Amazon sales, if not permanently, then temporarily. Amazon is using Lady Gaga’s recent album, Born This Way, to compete......  [read more]